This story was published via ETX Daily Plus.Spotify has launched a new feature called “Only You” to analyze your listening history to reveal your music tastes. For example, Justin Bieber’s “Peaches” hit was added to over six million playlists, and 43% of Harry Styles fans listened to his “Watermelon Sugar” track in the evening. Spotify also shared some interesting data about certain artists. Users can find these new personalised playlists on the ‘ Only You’ page by signing into their account. According to The Verge, both the “Audio Birth Chart” and the “Dream Dinner Party” functions will update daily. The service will also draw up users’ “Audio Birth Chart,” including their “Sun” artist - the artist they listened to the most over the past six months their “Moon” artist - revealing the user’s emotional side as well as the “Rising” artist that the user has recently discovered. Meanwhile, “Your Dream Dinner Party” lets users choose the three artists they would invite to a dream dinner party, with Spotify creating a personalised Mix for each artist. Similarly, “Your Song Year” explores when the music a user listens to is from, charting their musical journey through different time periods.
More precisely, the tool focuses on several unique aspects of each user’s listening habits.įor example, “Your Artist Pairs” brings together unique audio pairings that users have listened to recently - often with highly contrasting artists - showing the range of users’ listening interests. Like the platform’s end-of-year overview Wrapped, “Only You” reveals data insights based on users’ listening habits. This global campaign is billed as an in-app experience on Spotify, destined to be shared on social networks like Facebook. Wrapped’s success clearly gave the streaming site ideas, since it has now launched the “ Only You” feature, offering users a new personal “Wrapped-esque shareable experience,” without having to wait for the year’s end. Spotify‘s end-of year recap is always much shared on social media by users of the platform, who have a particular appetite for this kind of feature. Designed to be shared on Snapchat, Instagram and the likes, the service will be a year-long affair, unlike the annual Spotify Wrapped recap at the year’s end. A hot topic on social media right now is Spotify’s freshly launched ‘Only You’ function, a new Wrapped-esque recap that celebrates each user’s unique tastes.
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